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Insights & Updates
Real estate strategy, market evidence, and execution insights from the Entrestate team.
FeaturedStrategy
Disciplined Decisions, Not Market Noise
Why Entrestate OS is built on disciplined market evidence, not hype.
18 January 20256 min read
Nadia El-Masri
Strategy Lead
Operations7 min read
The Occalizer: A Pressure Dial for Market Velocity
A single control that moves from precision to domination while preserving intent quality.
Omar Haddad
Systems5 min read
Scenario Management as State Machines
Navigate outcomes instead of reacting to performance spikes.
Salma Youssef
Economics8 min read
Lead Direction and the Fairness % Law
Leads are directions. Fairness % keeps value and time proportional to spend.
Leila Qassem
Data6 min read
Inventory as Semantic Anchors
Data is the wedge: 3,750+ projects become the foundation for smart surfaces.
Hassan Al-Mansouri
Marketing7 min read
Ads Control Room: Intent vs Interruption
Google captures intent. Meta generates signals under strict scenario brakes.
Ava Knight